7.Rough Around the Edges
Do rough foods taste more sour? Maybe. Scientists gave a small group of people two sour candies to try. They were the same in every way except that one was rough in texture and the other smooth. People rated the rough candies as more sour. It’s not clear why, but it may be that in the U.K., where scientists did the experiment, people associate the rough coating with a common sour candy sold there.
8.Weight Matters
Something as simple as the weight of the dish you eat from can change the way you perceive the food. Scientists gave the same yogurt to people in bowls that ranged from light to heavy and asked them to rate the quality and flavor. People consistently rated yogurt in heavier bowls as the best quality and the stuff in the lightest bowls as cheapest and least appealing.
