5.Adidas
While a slew of sports brands has been investing more in digital offerings such as fitness apps, Adidas has been slow to embrace the trend. However, the global sportswear brand took few bold steps to enter and dominate the fitness apps market, starting from the acquisition of the Runtastic fitness app from Axel Springer in 2015. Runtastic has more than 245 million downloads and over 130 million registered users on the website. In 2017, Adidas launched the All Day Fitness App, available for Android and iOS that provides insights about health aspects such as movement, mindset, and nutrition rest.
6.Google
Google, the technology giant developed a health-tracking platform; Google Fit for Android and Wear OS in August 2014. Google Fit uses mobile device sensors to track and record physical fitness activities such as cycling, running and walking, and measures against the fitness enthusiast’s goals to deliver a detailed view of their fitness. Google recently rolled out a complete revamp of the Google Fit in partnership with the World Health Organization(WHO) and the American Heart Association(AHA). The new update encourages fitness enthusiasts to complete two goals; one based on a new establishment called ‘heart points’ and another based on ‘move minutes’.
