1.HubSpot
It’s unlikely to not speak about HubSpot when talking about content marketing and CRM. Indeed, the all-in-one marketing software platform has been at the leading edge of the marketing innovations with products and solutions that include search engine optimization (SEO) tools, blogging applications, website content management, email marketing, marketing automation, and social media marketing tools and analytics. Founded by Brian Halligan and Dharmesh Shah, the HubSpot’s blog posts today gets more than one million page views a month, and each post is optimized for conversions. HubSpot has acquired two companies lately including Kemvi, the developer of software to overcome data problems, and Motion AI that develops ‘trains’ chatbots, making it one of the world’s top content marketing companies.
2.Marketo
As the company claims ‘built by marketers, for marketers’, Marketo offers an all-inclusive marketing automation software solution that is easy-to-use and extremely powerful, supporting both small companies and global enterprises. Marketo has grown into one of the world’s leading content marketing companies and marketing automation providers, helping thousands of enterprises across the world turn marketing from a cost center into a revenue driver with comprehensive services, expert guidance and most importantly, proven technologies. In April 2018, the company acquired Bizible, a developer of integrated marketing analytics platform, to create cutting-edge analytics and engagement platform.
